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I approach events in the same manner I do with my portrait shoots.  The only difference is that I have multiple subjects.  I still make it a point to try to make my subjects look absolutely amazing.  This is actually much easier to do when shooting events because most of the time, my subjects are in a very relaxed environment and don’t even realize they are being photographed.  This makes the expressions and emotions genuine.  That authenticity goes a long way in telling a story while making you look fantastic.  My photojournalistic style when shooting events helps capture the atmosphere and story of the event which ensures that anyone viewing the pictures will get to truly appreciate what the event was like.